Fulfilling the order…

the final step that can make or break the sale.

It’s where Midpoint started, and nobody does it better.

A full spectrum of fulfillment services …

• Product fulfillment
• Literature fulfillment
• Lead response fulfillment
• Subscription fulfillment
• Continuity program fulfillment

 

A wide range of clients …

• Manufacturers selling via the Internet
• Catalog and direct marketing firms
• Publishers of books, magazines and other media
• Sales and marketing organizations

 

Midpoint began in 1988 as an order fulfillment provider, serving the needs of catalog companies and direct marketers.  Today, we continue to handle a wide variety of fulfillment programs in our 70,000 square feet of warehouse and order processing space, and we do it well.  Barcode technology and dedicated Midpoint associates allow us to maintain accuracy levels above 99%, with fast turnaround and customized pick, pack and ship. 

           

At Midpoint, turnaround means “out the door, on the truck, and on its way.”  Nothing less.  And, if it’s a rush situation, don’t worry; we usually turn orders around within 24 hours, but we regularly do it even faster for those “Gotta get it tomorrow!” type situations. And In addition to fast action on daily orders, we can also store and ship your items on an “as-needed” or scheduled basis.

 

You’ll be in good company at Midpoint

 

Midpoint Clients have ranged from small startup companies to corporate giants – like Wyeth Ayerst (American Home Products), Hallmark, Time-Life, AT&T, John Deere, Sprint and others – plus diverse organizations including the Children’s Book Council, the NCAA, the US Army, and the FBI.  Needless to say, the kinds of products and fulfillment programs involved have been, and continue to be, equally wide-ranging.

 

The small stuff is big with us

 

Midpoint has special expertise in small item fulfillment. “Published products” are an example: We provide book fulfillment and all administrative services for some 150 book publishers who are affiliated with our related company, Midpoint Trade Books.  And over the past sixteen years Midpoint National has also shipped literally millions of books for Time-Life and other book publishers. Important too are CDs, videos, and DVDs.   And yes, we’re equipped to do subscription fulfillment for magazines or newsletters – and continuity programs for virtually any product. Health care products requiring periodic “refill” or replacement are prime examples.

 

Another important “published product” at Midpoint is sales literature and related marketing materials:  things like brochures, posters, shelf talkers, banners, or manuals.  We ship them hand-in-hand with training videos, CDs, premiums, giveaways, and corporate gifts.  Typically we are fulfilling orders for these items to our clients’ sales reps and dealers, taking their orders via phone, fax, or an interactive marketing portal that Midpoint has created for them. Most importantly we’re getting these vital sales building materials where they need to be, when they need to be there.

 

Technology helps us do it all

 

With more and more catalog and direct marketers now concentrating on the Internet, Midpoint National is right there too.  We have full e-commerce capability, including credit card processing for consumers, or invoicing and A/R management for your B2B customers.  We can add a shopping cart to your existing website or even develop a complete e-commerce website for you, if you’re not there yet.  In either case we will download your orders directly into our fulfillment systems on an encrypted secure basis. 

 

But we’ll also take orders and handle customer service in our computer interactive call center, with our representatives answering your calls in your name.  Their order entry screens will show that customer’s buying history and preferences, contributing to effective CRM, cross-sell and up-sell. Again, we process credit cards or invoice your customer as appropriate, send an immediate email confirmation, and deposit the money in your account.

 

When it’s the best solution, we provide electronic fulfillment services too. We maintain the content in our databases in formats that allow access, download and printout, real time and real nice.  In sum, flexibility is our trademark.  We’ve fulfilled orders for all kinds of products – from personalized laser-printed Final Four ticket applications to satellite dishes and ChiaPets.  We’ve served wide-ranging clients, from small to very large. If your customers want it and you have it, we can get it to them.