Midpoint Marketing and Sales support services – Integrated and working in synch for revenue driving results

 

Midpoint’s special strength is in linking Marketing and Sales together for synergistic impact. Reinforcing and enhancing each other’s efforts.  With the right technology and hands-on services Midpoint helps you field a winning team.

 

Making a difference:  Midpoint Marketing and Sales support

 

In today’s e-speed economy, Sales and Marketing teams are forced to keep up with ever-tougher competition.  In Sales, the wide-awake sales management groups are launching innovative efforts to provide more leadership and active support for their sales forces or dealer networks.  In Marketing, the leaders are staying ahead by enhancing their marketing databases, and then utilizing new technology to take full advantage of them. 

 

That’s where we come in.  As an established outsource supplier of technology-based marketing and sales support services, Midpoint National can make solid contributions in a variety of ways:

 

•        Inbound call center teleservices

•         Lead receipt and initial qualification

•         Order entry

•         Customer service

 

•        Outbound call center teleservices

•         Market research

•         Lead generation

•         Lead qualification

•         Lead development

•         Lead Tracking

 

•        Internet services

•         Information source

•         Electronic fulfillment of stored content material

•         Automated order entry

•         E-commerce

•         Interactive marketing and sales support portals

 

•        Direct mail and catalog programs

•         Lead generation mailings

•         Lead receipt via mail, phone, email or Internet

•         Personalized lead response, fulfillment and follow-up management

•         Complete product fulfillment programs for direct marketing, catalog, and E-commerce merchandisers

 

•        Pre-printed literature fulfillment

•         To sales reps

•         To dealers

•         To customers

 

•        Premium and product fulfillment

•         To sales reps

•         To prospects

•         To customers

 

•        Trade show item shipping and backup support

•         Literature

•         Posters

•         Premiums and giveaways

•         Catalogs

•         Samples

•         Related equipment

 

•        Incentive award program management

•         Point accumulation programs

•         Cheerleading letters

•         Prize fulfillment

 

•    New product launch collateral item fulfillment

 

Lead receipt, response and follow-up

 

Midpoint’s support services are all about making your leads more productive, shortening your sales cycle, and boosting your bottom line.  Today’s hot topic is CRM, or Customer Relationship Management.  If you’re not there yet, Midpoint can provide you with an affordable web-based solution.  But before CRM can begin you first have to obtain the customer.  That’s why Midpoint’s services begin with PRM, or Prospect Relationship Management.  We take the leads, qualify the leads, and begin the sales process…

 

Midpoint’s Four R’s of Lead Management: Receipt, Response, Referral, Results

 

Midpoint can receive your leads by mail, email, Internet, fax or toll-free phone.  Where we have the opportunity we will qualify the lead by finding out the prospect’s particular interest.  But most important, we will respond – at once – with a personalized letter, targeted sales literature and samples, and a reference to your nearest sales rep or dealer.

  

Literature management and distribution

 

One of the most important sales support services at Midpoint is the warehousing, management and distribution of sales literature and related marketing materials.  Our larger clients may have well over a thousand different brochures and folders, covering an extensive line of products spanning multiple company divisions. They also usually have a variety corporate gifts, premium items, and giveaways in their same overall inventory of marketing materials.

 

What has typically happened prior to Midpoint is that the company tried to manage and distribute these items internally.  Lacking sophisticated inventory systems and continuing personal attention, they never really knew where they stood – what was being used, by whom, with what effectiveness.  They were often running out of stock on the most important items.  And only then did they think about reprinting, modifying, or even discarding the item in favor of something brand new.  The end result was a tremendous waste of resources and a frustrated sales force sometimes going into the field empty handed.

 

If this sounds familiar, Midpoint can change your picture dramatically.  Your sales literature will be kept in our professional distribution center for rapid pick/pack/ship to your reps, dealers or customers.  They can email, fax or phone in their orders.  Or more likely they will have the advantage of ordering through a web-based interactive marketing portal that we will have created for their private password-protected use. 

 

You’ll use the portal too, for headquarters Marketing and Sales management.  You can track the movement of each item, and we’ll alert you when one reaches its predetermined re-order point. You’ll have time to make important management and re-order decisions without chaos and confusion.  We’ll also keep track of who’s ordering what, how often, and for what purpose.  For more expensive corporate gift items, you can set management approval levels, and again track the progress of each order.

 

Trade Show Support and Backup

 

There’s nothing worse than manning your exhibit at a trade show and finding that your literature, premiums, giveaways, or even part of your exhibit didn’t make it.  Again we know the great importance of an effective trade show presence.  And we’ve had a lot of experience at Midpoint ensuring that our clients will enjoy just that.  Your materials are shipped on time to arrive on time at the right dock or booth location.  Moreover, they will be well packed, so even the most careless forklift driver in the exhibit hall will have trouble damaging them.  And if you need something more in the middle of the show, just call.  We’ll get it there ASAP!

           

Bottom line – which is what it’s all about isn’t it – with Midpoint you’ll be supporting your field sales force or dealer network far more effectively, helping them drive more revenue, and spending much less money doing it.